Maša Udovičić (1969), producer and managing director at Luma film in Zagreb, worked as an animator and compositing artist for more than 15 years in Belgrade, Budapest and Zagreb. Over the years she was involved through different activities in producing numerous international commercials and TV series. She produced 6 short animated films, including My Way in 2010. Member of HRUP and president of ASIFA Croatia. Loves working in 2D animated projects with strong illustrations.