DELAVNICA Z MARTINO PEŠTAJ: KLASIFIKACIJA VSEBIN ZA MLADO OBČINSTVO

04. 12. 2026

MENTORICA
Martina Peštaj

Workshop with Martina Peštaj: Young Audience Rating System

The short workshop is meant to offer the participants information on how to think and create content for young audiences of different age groups. The workshop will follow a masterclass in which media psychologist Martina Peštaj will introduce the Young Audience Rating System, a practical tool that connects the developmental characteristics of each age group, from toddlers to late adolescents, with the elements that shape an animated film: story, characters, emotions, visual language and humour.

In the workshop, selected participants will get a chance to gain in depth knowledge on the subject and to immerse in the minds of young audiences via simple creative exercises and discussion. Animation is often labelled “for children” without asking which children. The workshop explains how attention, emotional understanding, moral reasoning and the sense of humour change with age, and what this means in practice. Aimed at creators, producers, distributors, broadcasters and festival programmers working with young viewers. The Young Audience Rating System was developed within the Animation HUB project.

Tutor

Martina Peštaj is the Head of Children’s and Youth Programme at RTV Slovenija, where she has worked for a number of years as a creator, editor, and scriptwriter. She is a curator for foreign animated and live-action series for children. As a media psychologist, she manages the Research Laboratory for analysing children’s programmes in different target groups. She collaborates with Logout – Center for Digital Addiction Help and Treatment, the Elephant educational programme as part of Animateka International Animated Film Festival in Ljubljana, and Animafest Zagreb as a programmer for the children’s strand. Her role as a TV expert allows her to regularly collaborate with the Slovenian Ministry of Culture on various cultural and art programmes in the field of media education. She gives lectures about children, TV, film, and internet, publishes articles, and participates in research projects.

The workshop is organized by the CEE Animation Workshop and Slovene Animated Film Association (DSAF) in partnership with Animateka International Animated Film Festival.